Social media is now an important aspect in business. Now download a free PSD so you can start showing off your creativity in managing social media.
The biggest problem the world is facing right now is the coronavirus disease 2019 or COVID-19. Until there is a vaccine for the SARS-CoV-2 virus, which causes COVID-19, life will never be quite normal for everybody.
Mind you, the vaccine is at least a year away. Regular vaccines take five to ten years to complete, but because COVID-19 is an urgent case, private organizations are scrambling to get a vaccine out. Why? Because COVID-19 is not just a health problem—it is a problem that affects almost every part of our life.
Businesses were halted for a time in almost all countries worldwide. Large companies could afford to pay employees their salary even with work stoppage. However, small businesses didn’t have the means to do so. Some are even forced to close shop for good. As people are affected economically, it takes a toll on their mental and emotional health. This is what it means that COVID-19 affects a large part of a person’s life.
Bringing business online
So if you are one of those people who lost their job due to the coronavirus, it’s about time to expand and use your creativity. You know what businesses could really use right now? Online presence. Check out small businesses in your community that have yet to have online presence. A lot of community businesses depend on local consumption. Since it’s near, people in the community tend to purchase from what’s right around the corner.
This situation makes some business owners feel like they don’t need to have an online presence since they only intend to serve the community. That is well and good but we truly are in a different world right now.
One of the best opportunities for creative people as well as wordsmiths is to manage the social media accounts of a community business. Why is this important? Because while some people are not afraid of the virus, there are also those who don’t like going out anymore. You can create and manage a business’s social media to indicate that it is still in business and that they are now doing delivery to serve the community better.
Free PSD for an enticing presentation
The next thing you need to do is make an amazing presentation that will convince the business to hire you as social media manager. What do you need to make an enticing presentation? A free PSD mockup! Yes, there are a lot of them online. Of course, not all of them are good. You have to be smart about choosing the right free mockup for your presentation.
How do you know it’s the right one? Basically, when it comes to social media, there are plenty of right ones. After all, social media is accessible to all devices. Speaking of—perhaps the best way to showcase your work will be through a device mockup. Find a free PSD that is not only attractive but of high resolution as well.
This kind of mockup is wonderful because it features all the basic devices: personal computer, laptop, tablet and phone. For Apple users, this translates to the iMac, MacBook, iPad and iPhone. When you present your ideas via the devices mockup, you are basically showcasing how your work will look in various devices. This will give prospective clients a glimpse of what you can do and how good your work is and on various gadgets.
The devices mockup is also an important test-case for you before you make your presentation. It allows you first-hand to see if your creativity will translate well in any device. This way, you can make the necessary adjustments before you get to your meeting.
The downside of the devices mockup is that the fonts will be too small since all the screens of the various devices will have to fit in one frame. The solution to this is to use another free PSD template for other aspects of your work. If you want to make specific examples, you can use individual devices.
For example, if you want to show how you will handle the Twitter account of the client, you can just use a MacBook mockup. For the Facebook account, perhaps the iPhone mockup or another kind of mockup that uses any other phone model will do.
The right free PSD will help you sell your digital product. It makes your concept so much better because the client can envision how the output will look.
Things to consider when managing social media
Of course the project is not just about how good the physical layout of social media is. It’s not just about the beautiful pictures. Your content in every social media platform should be relevant to the business and relevant to the time. In other words, every post needs to be well thought out.
Here are some things you need to consider when creating a social media plan for a prospective client:
Create scheduled posts so that every day, the business’s online presence is active. The business should have regular postings across all platforms. You don’t have to post every day across all platforms. Facebook, though, has the most engagement among all social media sites. This is one platform where you should post every day. If the business has a number of opportunities to have wonderful photos, then you should post every day on Instagram, too.
Now you can’t predict what happens tomorrow. So it is important that you schedule your posts so that even if you don’t have access to a computer, the client’s social media accounts will be active.
But hashtags actually work. It allows you to reach audiences you don’t normally reach with your posts. But don’t follow what’s above. Be smart with your hashtags. Know that hashtags that have actual followings. Don’t make hashtags out of sentences. Common words and phrases relevant to your post will do. Plus, you can always check out the relevant hashtags with the most engagement.
If you are only offering social media to a client, open up the possibility of creating blogs for the business. This is another way of boosting online presence. The blogs can also be posted on the website, which is also something that every business should invest in. But that would be another topic.
4. Be updated
Make sure you are updated with what is going on in the world and keep the social media accounts woke as well. You don’t have to make a political stand. But there are just some issues that are generic in nature and you can post about it when necessary.